1 / 1Switzerland cleans its mountains
An advertising campaign concerning Switzerland's efforts to clean its mountains, promoted by the Swiss Tourist Board.
Copia link
Planetmountain.comThe idea obvioulsy stems from the Swiss Tourist Board, but the video seems so original we thought we'd highlight this short clip which went online on April 1st. The "viral video" launched on Youtube and via the Facebook community seems to have left its mark, so much so that it was also talked about on British morning television and France’s TF1.
Yesterday Jürg Schmid, the director of Switzerlan's Tourist Board, reassured everuone that Switzerland didn't in fact need mountain cleaners: "Our mountains are by nature beautiful."
How could one contradict him? And how could one not remember that all those who love the mountains, not only those in Switzerland, should do their utmost to leave no trace?
Yesterday Jürg Schmid, the director of Switzerlan's Tourist Board, reassured everuone that Switzerland didn't in fact need mountain cleaners: "Our mountains are by nature beautiful."
How could one contradict him? And how could one not remember that all those who love the mountains, not only those in Switzerland, should do their utmost to leave no trace?
Note:
| Links www | |
 |
www.myswitzerland.com |
Latest news
22/11/2024
Expo / News
Expo / Products
A new standard of multipurpose footwear for technical and fast mountaineering, demanding trekking and via ferratas.
Semiautomatic 10-point ski mountaineering crampons
Versatile and sturdy men’s mountaineering boots
The Kilo boot is designed for the most demanding ski mountaineer, conceived and developed for maximum uphill lightness without sacrificing downhill performance.
Ultra-light ice axe for technical mountaineering and steep skiing
Mountaineering boot for technical alpinism.