Toblerone
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The Toblerone logo. The bear is hidden in the Matterhorn, on the mountain's east and north face
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06/03/2023 - Events
Toblerone to remove Matterhorn logo as chocolate no longer meets 'Swissness' laws The iconic image of the Matterhorn will be replaced on Toblerone as the famous chocolate bar no longer meets 'Made in Switzerland' criteria.