1 / 2La Sportiva: the first brand-corner opens in Livigno
La Sportiva, the world leader in the production of mountaineering footwear and apparel based in Trentino announces the opening of its first corner in Italy.
Copia link
La Sportiva continues its evolution from brand leader in the production of mountain footwear to a 360° global brand with a strong position in the technical outdoor clothing sector. With its entry into the ski mountaineering market in 2011 and recent introduction of clothing lines dedicated to trail running, hiking and climbing, the company is on the market today with an 360 ° range of outdoor equipment which includes footwear and apparel to enjoy leisure pursuits in the mountains 365 days a year. An ongoing development process that the family run business from Ziano di Fiemme (TN) pursues by investing heavily in research, new products, innovative technologies and marketing in order to keep their competitive position in the global marketplace.
The opening of the first Official La Sportiva corner in Italy, fits into this context: a retail space of 15 square meters dedicated entirely to the brand from Trentino, located inside the Punto Sport Ski Trab store in Livigno which presents the "total look " of the range of company products: the famous climbing shoes, the mountain running shoes, the various product lines including mountain hiking, approach and, for the next winter season, ski mountaineering too. A range of footwear and clothing "for your mountain", designed for all mountaineering enthusiasts, both for thier summer and winter pursuits.
"We have chosen Punto Sport Ski Trab in Livigno for a very important reason - says Giulia Delladio, Retail Manager of La Sportiva and member of the fourth generation of the Delladio family at the reigns of the company - it is an area that strongly promotes outdoor activities and the many supporters of our brand will now have the opportunity to call upon the expertise and professionalism of a retail centre that has always believed in our brand."
Innovation, tradition, passion and competence: all condensed in a brand corner with the same spirit of the brand store of Arco (TN) opened in 2014 and the evolutionary force of a brand with over 85 years of history and experience.
Info www.lasportiva.com
Expo / News
25/11/2021 - La Sportiva
La Sportiva: Lorenzo Delladio entrepreneur of the year The CEO of La Sportiva Lorenzo Delladio has received the Entrepreneur of the Year award in the Consumer & Retail category, promoted by Ernest & Young.
15/11/2021 - La Sportiva
La Sportiva introduces Vanguard, the new ski touring boots for the winter season Maximum downhill performance and great comfort: La Sportiva presents Vanguard, the new ski touring boots for the winter season
10/11/2021 - La Sportiva
La Sportiva Athletes Climbing Meeting: a comparison of generations To celebrate the launch of the new La Sportiva TC PRO climbing shoe, the world’s top climbers met in the Orco Valley, Italy for the La Spo Climbing Meeting
02/07/2021 - La Sportiva
La Sportiva Climbing Sparkling Moments: the podcast that talks about the climbing movement La Sportiva launches the first weekly storytelling podcast that talks about the game-changer moments of the history of climbing
07/06/2021 - La Sportiva
Aequilibrium Series: light & fast mountaineering by La Sportiva La Sportiva launches a totally new line of mountaineering footwear for summer 2021: Aequilibrium Series.
Expo / Products
La Sportiva Jackal II are trail running shoes dedicated to the world of ULTRA races and long distance training.
Leather hiking boots, particularly lightweight, comfortable and durable
Comfortable beginner climbing shoes for use on indoor climbing walls.