La Sportiva opens a new brand store in Courmayeur

La Sportiva continues the expansion of the mono-brand store network in the main European mountaineering and climbing destinations. Despite a complex year for commercial activities, but thanks to the growing demand for outdoor activities, nature and active tourism, the tenth La Sportiva brand store opened in Courmayeur in December. Thanks to a complete, four-season assortment that covers all sports disciplines dear to the company from Val di Fiemme such as climbing, trail running, mountaineering and trekking, the shop aims to be the new reference point for mountain enthusiasts who choose the famous Val d'Ostana town as a summer and winter tourist destination. 
"This is a strategic area for our brand - states Andrea Bonetto, Retail Manager - which fits perfectly into the company's evolutionary path and at the same time recalls its great tradition in the world of mountaineering and its mountain vocation: Courmayeur is still today one of the most fascinating destinations in our Alps. " Founded in 1928 by Narciso Delladio and made famous throughout the world by Francesco Delladio, still 100% family-run today, led by the CEO and president Lorenzo Delladio and by the fourth generation of the family, Giulia Delladio, La Sportiva has evolved in recent years from a footwear company to a global brand through a complete offer that covers all types of mountain activities and that is structured on both technical and leisure clothing and footwear lines. "La Sportiva today addresses millions of enthusiasts of different types of outdoor sports - says Enrico Carniel, Area Manager Italy - and through the format of its brand stores not only does it make the complete range available, but it also effectively communicates its own values and creates synergies with communities of local climbers and mountaineers. " "For style and design as well as for the utmost customer care, we can define it as a real Mountain Boutique - says franchiser Claudio De Lorenzi - within which we aim to offer an excellent service that derives from our long experience in the footwear and outdoor clothing sector. " The La Sportiva Store in Courmayeur officially opened on December 5th in compliance with all current security protocols and is located in the center of Via Roma 33. #ForYourMountain WEB: www.lasportiva.com