La Sportiva launches the #OldbutGold contest on Instagram

  To celebrate its ninetieth anniversary, the company from Ziano di Fiemme involves the community in a photo contest on Instagram #OldbutGold, share your vintage photo and win! La Sportiva, world leader in the production of footwear and technical clothing for mountaineering, celebrates its ninetieth birthday this year: ninety years have passed since the company was founded in 1928 by shoemaker Narciso Delladio di Tesero (Valle di Fiemme, Trentino), almost a century of history that has seen the small workshop called “La Calzoleria Sportiva”, constantly grow and evolve to become the global brand that it is today, world leader in the outdoor sector, especially in the niche markets of climbing, ski mountaineering, trail running and high altitude mountaineering through the production of technical footwear and clothing designed and developed in the mountains of Trentino. Four generations of the Delladio Family, represented today by CEO Lorenzo Delladio and his daughter Giulia, who have continued the family business leading it to today’s success: over three hundred employees, a growing turnover that will exceed one hundred million euro in 2018 and a new production plant of 15.000 cubic metres that will be inaugurated by then end of the year that will soon lead to the potential doubling of the production of shoes for climbing and high altitude mountaineering. A time of celebration therefore involving the whole “laspo community” through instagram and user generated contents, the contents generated directly by the users. From April to June La Sportiva launches the photo contest that invites users to share photos of their La Sportiva vintage products on Instagram using the hashtag #OldButGold .  

OldbutGold

Dust off the old products, those you have stored in the attic or in the garage, take a picture, maybe returning to enjoy the pleasure of wearing them outdoors and post your shot on Instagram using the hashtags#lasportiva and #oldbutgold: up for grabs a special anniversary t-shirt celebrating 90 years of La Sportiva, the precious 90th anniversary book, a pair of Katana and a pair of Trango Tower GTX. And above all, each photo will enrich the great photographic history of La Sportiva on the instagram pages and on the official company website. The competition is valid form April to June 2018: be part of our history! Info su: https://www.lasportiva.com/en/anniversary-contest Happy Birthday La Sportiva!