La Sportiva: 90 years of innovation and beyond at the Friedrichshafen OutDoor trade fair

La Sportiva: 90 years of innovation and beyond

The 2018 edition of the OutDoor tradeshow in Friedrichshafen, Germany will also be an opportunity for La Sportiva, world leader in the production of technical mountaineering footwear and clothing, to continue to narrate the events in its long history, made up of passion, innovation and constant challenges and which has today reached the important milestone of 90 years of business activity.

The history of La Sportiva, founded in 1928, is made up of a series of evolutions and is characterized by the continuous challenges that La Sportiva faces, always looking a little further   ahead, investing every day to build the future of a company that thinks, develops and produces in Italy.

Four generations of the Delladio family, represented today by CEO Lorenzo Delladio and his daughter Giulia, who have continued the family business tradition, bringing it to today’s success: over three hundred employees, a growing turnover that will exceed one hundred million euro in 2018 and a new production plant of 15.000 cubic metres that will be inaugurated by the end of the year and that will soon lead to the potential doubling of the production of climbing and mountaineering shoes.

The SS19 collection that the company will present to the public at the Outdoor Show from the 17th to 20th June best represents this growth with products that meet the needs of all mountain enthusiasts through a complete collection that is constantly moving towards the future.

THE FOCUS OF THE LA SPORTIVA SS2019 COLLECTION: APPAREL: Many new products with particular focus on specific segments that accompany an aesthetic restyling that combines the vertical geometries of the past season with the concept of MOVEMENT for an extremely dynamic result, projected towards the future. CLIMBING PRO From climbers for climbers: The La Sportiva Climbing Pro Collection is the line developed by La Sportiva athletes for the most demanding climbers.  An essential design devoted to performance.  Fit, design and fabrics are studied to meet the needs of those who make climbing a vertical art. “We asked ourselves what makes a garment truly indispensable for a climber.   We exalted the essential and the most performing La Sportiva line was born.”  Pietro Dal Pra.

360° COMFORT: the X-CURSION line is born Technical and versatile items designed for multi-functional use in the mountains: hiking, approach and backpacking. Abrasion resistant, stretch fabrics, breathable materials with anti-bacterial treatments, protective elements: each detail is designed for maximum freedom of movement in the mountains.

X-Cursion is a concentrate of technicality and design at the service of the hiker. 

NO TRAIN, NO GAME The development of the CLIMBING TRAINING capsule collection continues, designed to meet the tastes of metropolitan climber who today approaches the discipline through indoor gyms, a real world phenomenon that has exponentially expanded the base of practitioners, differentiating their aesthetic tastes, gestures and habits.  A range garments that blend the essential functionality of climbing with aesthetics and materials with a more urban appeal in tune with today’s climbing society. 

MAXIMUM TECHNOLOGY FOR OFF-ROAD RACING

The capsule collection dedicated to trail running is completed with products such as Mach Vest, Velox Short and Arrow Tight, made starting from the concept of maximum performance using innovative Kinetech® fabrics and solutions: in particular Kinetech Graded™ the compression technology that allows an increase in the return of venous blood and increases proprioception and Kinetech Wolf™, a 100% eco-friendly fabric, made in Italy with exceptional qualities of water-repellence and thermal insulation.

FOOTWEAR

Important and significant novelties in the Footwear collection that continues with the restyling or “Reboot”, of classic climbing shoes with the introduction of the new Testarossa and the complete aesthetic re-design of the NEPAL SERIES line. Novelties in the hiking line too with the introduction of Pyramid and Hyrax, boots that adopt the new Gore-Tex Surround technology and in the Mountain Running line with the launch of the second extremely modern version of Bushido and the attractive model dedicated to racing on medium and short distance, Kaptiva.

TESTAROSSA REBOOT After Miura, Futura, Cobra, Katana and Solution, the famous performance model Testarossa has also been totally “rebooted” with the addition of an important technical update on the heel, to meet the needs of demanding boulder climbers and modern climbers on overhanging walls.

NEPAL SERIES Quality and style “Made in Val di Fiemme”, durability and maximum resistance thanks to the use of fine leathers and rubber edgings hand assembled in Ziano, at the foothill of the Dolomites.     The great classics of mountaineering and backpacking updated:  new aesthetic lines, the same La Sportiva quality and reliability. Since 1928. 

THE STATE OF THE ART IN TRAIL RUNNING

The expansion of the Mountain Running line continues with the addition of BUSHIDO II, a new, updated version of the La Sportiva model with more inspirations coming from the world of road running. Totally new instead, KAPTIVA, footwear dedicated to medium and short distance running designed in knit fabric with a slip on fit, perfect for attacking the most bumpy trail routes and freeing the runner into the wild.

WEB: www.lasportiva.com